Insights, advice and real-world business lessons from top F&B industry experts in Vietnam.
“To survive in this industry, business owners need more than just high sales — they must manage costs…”
Creator of the 9Ps Restaurant Management model, 20+ years empowering hundreds of Vietnamese F&B brands
“Having lots of customers doesn't mean you're doing it right! You need to understand why they come —…”
Founder of Vietnam's first F&B Marketing school, food brand strategist & educator
“F&B business isn't a game of passion alone — it's for those who know how to do the math.”
"F&B Coach" — cafe & restaurant consultant for small business owners
“I need to sell products that customers like, not products that satisfy my personal preferences.”
Chairman & CEO of Golden Gate — Vietnam's largest restaurant group with 40+ brands and 500+ locations
“Life must always have ambition. You must have ambition to achieve your dreams.”
Vice Chairman & CEO of KIDO Group — from confectionery empire to ice cream, cooking oil, and F&B chains
“Building a brand from scratch takes 5-7 years with no guarantee — M&A and large-scale investment is…”
CEO of Masan Group — architect of the $455M Phuc Long deal and "Point of Life" consumer ecosystem
“Becoming a Tier-1 Samsung partner is not easy. At one point, the Chairman personally stood at the…”
Chairman of Goldsun Group — built an empire from Samsung packaging to 16 F&B brands and 200+ restaurants
“I rose from the mud, studied the wrong major, and knew nothing about coffee.”
Serial entrepreneur — from Urban Station to The Coffee House, M Village, and Every Half
“If customers are not satisfied, everything we do is meaningless.”
CEO of The Coffee House — from Sony Ericsson Country Manager and Mobiistar founder to leading a major coffee chain
“I believe that when you create the right value, the market will eventually need that value.”
Pioneer of Vietnam's first farm-to-cup Arabica coffee model
“Mistakes teach you a lot. Success teaches you very little. Success passes, but mistakes stay with…”
"Father of Pho 24" — Vietnam's F&B franchise pioneer, author of 10 business books
“I've never seen it as failure — it's simply stumbling.”
"The 250K Girl" — from handing out flyers to a Thai restaurant chain and a 2.6M-member community
“Every crisis holds an opportunity. Preparing for risk is never a waste.”
"Mr Pizza" — Vietnamese owner of Pizza Home chain, hands-on F&B content creator
“Don't board the ship if you don't know where you're going. If the destination isn't clear, we won't…”
Self-taught cheesemaker who turned backyard pizza parties into a 40+ restaurant empire across 5 countries
“For cuisine to have inner strength, it must use ingredients from its own land. We must believe our…”
Chef behind Vietnam's first and only Michelin Green Star, pioneering sustainable dining with 99% local ingredients
“If you want to get rich fast, don't start a business — only 5% of startups worldwide succeed.”
"Vietnam's Spice King" — started at 50 after 3 failures, built a natural spice empire
“Most Vietnamese restaurants still manage with notebooks and messages — that's why they don't know if…”
Founder of iPOS.vn — Vietnam's leading F&B POS platform serving 50,000+ restaurants
“Procurement departments aren't working efficiently because the purchasing process is too chaotic.…”
Ex-COO of Pizza 4P's who built Vietnam's first B2B food sourcing platform for restaurants
“You must have a warrior spirit. Think big. Even with the smallest product, you must think about…”
"Vietnam's Coffee King" — the man who brought Vietnamese coffee to 60+ countries
“Coffee has always brought me endless joy, creativity and passion.”
"Queen of Coffee" — CEO of King Coffee, bringing Vietnamese coffee to 120+ countries
“You can't do that. This is a Vietnamese brand, this is Vietnam.”
First overseas Vietnamese to start a private company in Hanoi — founder of Vietnam's largest coffee chain
“A good name is sooner lost than won. It takes a lifetime to build a good reputation and only a…”
The man behind a 55+ year tea & coffee legend — from Bảo Lộc highlands to a hundred-million-dollar deal
“Katinat chose HCMC as its primary market, while Phê La opened its first store in Hanoi — a strategy…”
"The quiet F&B powerhouse" — the woman behind the billion-dollar empire of Katinat, Phê La, D1 Concepts
“Reputation, responsibility, and commitment are the three values that I hold dearly and apply to both…”
From Vietnam's first Miss Athletic to pioneering modern Vietnamese cuisine restaurant chains
“Any business which looks to the future needs to be sustainable. We want Pizza 4P's to be doing this…”
Co-founder & Deputy CEO of Pizza 4P's — architect of the "Oneness" culture from pizza to life philosophy
“I accidentally became a chef, but I was born as a traveler.”
"Pharaoh of Fine Dining in the Far East" — the chef who pioneered fine dining in Vietnam, Top Chef Middle East judge
“As a chef and as a restaurateur, you have to tell the story of the dish; it's about the history, the…”
Vietnamese-Australian chef who brought Vietnamese cuisine to the world through 9 TV series and 5 cookbooks
“Craft beer in Vietnam is still in its embryonic stages and there's lots of work to be done.”
From IKEA director to Vietnam's craft beer pioneer — building Asia's premium craft beer brand
“The location must match your business model and your company's needs.”
Vietnam's #1 location strategy expert — author of the first book on F&B site selection, advisor to hundreds of chains
“My brother mortgaged our home so we could have startup capital. It was the most daring decision of…”
Chairman of KIDO Group — co-founder of Kinh Do who led the historic $370-490M Mondelez M&A
“We want to honor Vietnamese street food using fine-dining technique — high-low cuisine.”
Vietnamese-American chef who earned HCMC's first Michelin star — Anan Saigon at Cho Cu Market
“We want to tell Vietnam's story through every dish — local ingredients but modern technique.”
First Vietnamese female chef with a Michelin star — co-founder of Gia Hanoi
“Cong wants to tell Vietnam's story through its space — not through words.”
Founder of Cong Ca Phe — "Communist Chic" coffee chain expanding worldwide
“Bringing McDonald's to Vietnam took 10 years — not for technical reasons but because we had to build…”
Master Licensee of McDonald's Vietnam — venture capitalist and Chairman of MLS's Los Angeles FC
“F&B chains don't fail because the food isn't good — they fail because they lack SOPs and consistent…”
Co-founder of FBA + FBVI Community — F&B chain operations expert
“Investing in female F&B entrepreneurs in emerging Asia delivers both financial return and social…”
Founder of Beacon Fund $50M — 15-year investor in F&B and female entrepreneurs across emerging Asia
“Vietnam has many outstanding F&B stories that haven't been told to the world in English —…”
CEO of Vietcetera — media and podcast platform interviewing Vietnamese F&B founders
“Vietnam has some of the most incredible street food in the world — and there's so much more beyond…”
Host of Best Ever Food Review Show — 11.9M YouTube subs, 130+ episodes on Vietnamese cuisine
“Traditional Vietnamese cuisine is fading in modern life — Quan Bui's mission is to preserve it so…”
Founder of Quan Bui Group — a chain of restaurants preserving traditional Vietnamese cuisine
Experts
