Hà Chu
Founder of Vietnam's first F&B Marketing school, food brand strategist & educator
Who is Hà Chu?
Chu Hong Ha (born 1992), known as Ha Chu, is the founder of COOKED (2018) — the first F&B Marketing & Business school in Vietnam, with nearly 100,000 students. She was Marketing Manager at The KAfe at age 24, hosts the podcast "Ha Chu works" (97+ episodes, 4.9★ Spotify), and advises 20+ F&B brands including Gia Michelin, Manwah and Yu Tang.
Notable Quotes
“Having lots of customers doesn't mean you're doing it right! You need to understand why they come — only then can you keep them.”
“Taste is the most important "touchpoint."”
“No success stays in my memory forever, but failures do.”
Advice
Understand your customers deeply
Don't guess from social media — go into real life, observe behavior, step into your customers' world.
Think 5 years ahead
Don't judge success by first-month revenue. Ask: what value will your brand bring to society in 5 years?
Key Highlights
- ✓Founded COOKED (2018) — Vietnam's first F&B Marketing school, ~100,000 students trained
- ✓Marketing consultant for 20+ brands: Gia (Michelin), The KAfe, Manwah, Yu Tang
- ✓Host of "Ha Chu works" podcast — 97+ episodes, 4.9/5 on Spotify
- ✓Speaker at Vietnam Food & Beverage Conference 2023 (Vietcetera)
Biography
Chu Hồng Hà (Hà Chu), born 1992, is the founder of COOKED — Vietnam's first school specializing in F&B Business and Marketing education. She became Marketing Manager at The KAfe at 24. At 26 (2018), she founded COOKED to "bring a bit more happiness to people who work in F&B." To date, COOKED has trained nearly 100,000 students. She hosts "Ha Chu works" podcast (97+ episodes, 4.9 stars on Spotify).
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Articles & Resources
Frequently Asked Questions
›Who is Ha Chu?
Chu Hong Ha (born 1992), known as Ha Chu, is the founder of COOKED — the first F&B Marketing & Business school in Vietnam with nearly 100,000 students. She was Marketing Manager at The KAfe at age 24 and hosts the popular podcast "Ha Chu works".
›What is COOKED and who founded it?
COOKED is the first F&B-specialized Marketing & Business school in Vietnam, founded by Ha Chu in 2018. It has trained close to 100,000 students and offers programs designed specifically for restaurant, café and F&B owners.
›What brands has Ha Chu consulted for?
Ha Chu has consulted for 20+ F&B brands including Gia (Michelin), The KAfe, Manwah, Yu Tang and many other Vietnamese restaurant groups on marketing and branding strategy.
›Where can I listen to the "Ha Chu works" podcast?
The podcast is available on Spotify with 97+ episodes and a 4.9-star rating. It focuses on real-world F&B marketing, brand-building and operational lessons for Vietnamese restaurant owners.
›What is Ha Chu's philosophy?
Her signature philosophy is "taste is the most important touchpoint" — the belief that in F&B, the actual product experience matters more than any marketing gimmick.
Other Experts
Đỗ Duy Thanh
Creator of the 9Ps Restaurant Management model, 20+ years empowering hundreds of Vietnamese F&B brands
Trần Trung Hiếu
"F&B Coach" — cafe & restaurant consultant for small business owners
Phan Anh Minh
Vietnam's #1 location strategy expert — author of the first book on F&B site selection, advisor to hundreds of chains
Nguyen Thai Binh
Co-founder of FBA + FBVI Community — F&B chain operations expert
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