Hà Chu

Founder of Vietnam's first F&B Marketing school, food brand strategist & educator

Notable Quotes

“Having lots of customers doesn't mean you're doing it right! You need to understand why they come — only then can you keep them.”
Source: CafeF

“Taste is the most important "touchpoint."”
Source: Vietcetera M.A.D. Podcast

“No success stays in my memory forever, but failures do.”
Source: CafeF

Advice

Understand your customers deeply

Don't guess from social media — go into real life, observe behavior, step into your customers' world.

Think 5 years ahead

Don't judge success by first-month revenue. Ask: what value will your brand bring to society in 5 years?

Key Highlights

✓Founded COOKED (2018) — Vietnam's first F&B Marketing school, ~100,000 students trained
✓Marketing consultant for 20+ brands: Gia (Michelin), The KAfe, Manwah, Yu Tang
✓Host of "Ha Chu works" podcast — 97+ episodes, 4.9/5 on Spotify
✓Speaker at Vietnam Food & Beverage Conference 2023 (Vietcetera)

Biography

Chu Hồng Hà (Hà Chu), born 1992, is the founder of COOKED — Vietnam's first school specializing in F&B Business and Marketing education. She became Marketing Manager at The KAfe at 24. At 26 (2018), she founded COOKED to "bring a bit more happiness to people who work in F&B." To date, COOKED has trained nearly 100,000 students. She hosts "Ha Chu works" podcast (97+ episodes, 4.9 stars on Spotify).