Trần Trung Hiếu
"F&B Coach" — cafe & restaurant consultant for small business owners
Who is Trần Trung Hiếu?
Tran Trung Hieu is an F&B consultant serving small café and restaurant owners in Vietnam, known for his "straight talk" style on the realities of small-shop operations. He founded FnB Academy (fnb.edu.vn) — an online training platform for SMEs covering management, operations and marketing. He is regularly cited by VnExpress, ZNews and Dan Tri on hot topics in the F&B industry.
Notable Quotes
“F&B business isn't a game of passion alone — it's for those who know how to do the math.”
“Don't open a shop just to sell it after 3 months.”
Advice
Do the math before opening
Many people open a shop out of passion and forget to calculate costs. Know your break-even point before investing.
Don't chase trends
A sustainable model matters more than a viral one. Trends come fast and go fast.
Key Highlights
- ✓F&B expert frequently quoted by VnExpress, ZNews, Dân Trí
- ✓Founded FnB Academy (fnb.edu.vn) — SME management training
- ✓Hands-on consulting for hundreds of small cafe & restaurant owners
Biography
Trần Trung Hiếu is an F&B consultant known for his straight-talking approach about the realities of running cafes and restaurants in Vietnam. He is regularly quoted by major media outlets like VnExpress, ZNews, and Dân Trí. He founded FnB Academy (fnb.edu.vn), an online training platform helping small business owners master management, operations, and marketing.
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Articles & Resources
Frequently Asked Questions
›Who is Tran Trung Hieu?
Tran Trung Hieu is a Vietnamese F&B consultant focused on small restaurant and café owners, known for his "straight-talk" style. He founded FnB Academy (fnb.edu.vn) and is regularly cited by VnExpress, ZNews and Dan Tri on F&B topics.
›What is FnB Academy?
FnB Academy is an online training platform Tran Trung Hieu founded to help small F&B owners master management, operations and marketing. It targets SME owners who don't have access to expensive consultants.
›Why is Tran Trung Hieu called "F&B Coach"?
He earned the nickname for his coaching-style advisory approach — practical, hands-on and directed at real problems faced by small café and restaurant owners rather than corporate F&B strategy.
›Is Tran Trung Hieu often quoted in the media?
Yes. He is one of the most frequently quoted F&B experts by major Vietnamese outlets including VnExpress, ZNews and Dan Tri whenever there are hot topics in the industry.
›What is Tran Trung Hieu's core message to F&B owners?
"Business is not a game of pure passion — it's a game for those who can calculate." He emphasizes financial discipline and operational rigor over romantic notions of restaurant ownership.
Other Experts
Đỗ Duy Thanh
Creator of the 9Ps Restaurant Management model, 20+ years empowering hundreds of Vietnamese F&B brands
Hà Chu
Founder of Vietnam's first F&B Marketing school, food brand strategist & educator
Phan Anh Minh
Vietnam's #1 location strategy expert — author of the first book on F&B site selection, advisor to hundreds of chains
Nguyen Thai Binh
Co-founder of FBA + FBVI Community — F&B chain operations expert
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