Trần Trung Hiếu
"F&B Coach" — cafe & restaurant consultant for small business owners
Notable Quotes
“F&B business isn't a game of passion alone — it's for those who know how to do the math.”
“Don't open a shop just to sell it after 3 months.”
Advice
Do the math before opening
Many people open a shop out of passion and forget to calculate costs. Know your break-even point before investing.
Don't chase trends
A sustainable model matters more than a viral one. Trends come fast and go fast.
Key Highlights
- ✓F&B expert frequently quoted by VnExpress, ZNews, Dân Trí
- ✓Founded FnB Academy (fnb.edu.vn) — SME management training
- ✓Hands-on consulting for hundreds of small cafe & restaurant owners
Biography
Trần Trung Hiếu is an F&B consultant known for his straight-talking approach about the realities of running cafes and restaurants in Vietnam. He is regularly quoted by major media outlets like VnExpress, ZNews, and Dân Trí. He founded FnB Academy (fnb.edu.vn), an online training platform helping small business owners master management, operations, and marketing.
Articles & Resources
Other Experts
Đỗ Duy Thanh
Creator of the 9Ps Restaurant Management model, 20+ years empowering hundreds of Vietnamese F&B brands
Hà Chu
Founder of Vietnam's first F&B Marketing school, food brand strategist & educator
Đào Thế Vinh
Chairman & CEO of Golden Gate — Vietnam's largest restaurant group with 40+ brands and 500+ locations
Trần Lệ Nguyên
Vice Chairman & CEO of KIDO Group — from confectionery empire to ice cream, cooking oil, and F&B chains
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