Phan Anh Minh

Vietnam's #1 location strategy expert — author of the first book on F&B site selection, advisor to hundreds of chains

Notable Quotes

“The location must match your business model and your company's needs.”
Source: MinhPhan Substack

“Choosing a location is a big decision — not just because the deposit can be hundreds of millions of VND, but because this decision will stay with you for years.”
Source: Báo Đồng Nai

Advice

Apply the "6T Rule" before choosing a location

Location, Traffic, Target Income, Total Area, Transparency (visibility from the road), and Convenience (accessibility). These 6 factors determine whether a site is right for you.

Avoid the 21 common mistakes

Like choosing a location because "it looks busy" without analyzing target customer flow, failing to negotiate the lease properly, or ignoring hidden costs (renovation, fire safety, signage).

Follow the 4-step site selection process

Zoning → Information gathering → On-site survey → Negotiation. Do it sequentially, don't skip steps, and always build good relationships with brokers and landlords.

Key Highlights

✓Founded SitePlus — Vietnam's first business location consulting company
✓Author of "Going to the Sahara to Open a Tea Stall" — Top 10 business books 2024
✓10+ years experience, deployed locations for Vietnam's 3 largest convenience store chains
✓Consulted for Ministop, 30Shine, Rau Má Mix, Pi Thai, Levents, Fight100

Biography

Phan Anh Minh (Minh Phan) is the founder and CEO of SitePlus — Vietnam's first strategic location development and management consulting company. With over 10 years of hands-on experience, he has directly deployed locations for Vietnam's 3 largest convenience store chains and consulted on expansion strategy for numerous retail and F&B brands: Ministop, 30Shine, Rau Má Mix, Pi Thai, Thai Market, Levents, Mia, Fight100. He authored "Đến Sahara mở quán trà đá" ("Going to the Sahara to Open a Tea Stall") — the first and only book in Vietnam about business location development, ranked Top 10 business books of 2024. The book introduces the "6T Rule" for identifying promising locations, 21 common mistakes to avoid, and a 4-step site selection process. He also wrote "Retail Store Design and Layout" and regularly shares expert knowledge through Substack, TikTok, and Facebook.