Hao Tran
CEO of Vietcetera — media and podcast platform interviewing Vietnamese F&B founders
Who is Hao Tran?
Hao Tran is CEO and co-founder of Vietcetera — Vietnam's leading English-language media platform. He hosts the "Vietnam Innovators" podcast, interviewing hundreds of Vietnamese founders including many F&B names such as Yosuke Masuko (Pizza 4P's), Tran Le Nguyen (KIDO), Peter Cuong Franklin (Anan). Vietcetera also organizes Flavors Conference — the largest F&B event in Vietnam, with 400+ attendees and 38 leading speakers.
Notable Quotes
“Vietnam has many outstanding F&B stories that haven't been told to the world in English — Vietcetera's mission is to bridge that gap.”
Advice
Storytelling is a superpower
Vietnamese F&B founders often excel at product but struggle with storytelling — the gap Vietcetera fills.
A bridge between inside and outside Vietnam
Vietnam needs high-quality English media to attract international investment and tourists.
Events build community
Flavors Conference is not just an event — it's where the F&B community meets each year.
Key Highlights
- ✓Co-founded Vietcetera (2016) — Vietnam's #1 English-language media platform
- ✓Host of Vietnam Innovators podcast — 300+ interviews with Vietnamese founders
- ✓Organizes Flavors Conference — Vietnam's largest F&B event (400+ attendees, 38 speakers)
- ✓Wharton School (University of Pennsylvania) graduate
Biography
Hao Tran is Vietnamese-American, a graduate of the Wharton School (University of Pennsylvania). He co-founded Vietcetera in 2016 with the goal of building the leading English-language media platform about Vietnam. 8+ years later, Vietcetera has become one of the most important English-language media platforms about Vietnam, serving foreigners, Vietnamese diaspora and English-speaking young Vietnamese. Coverage includes business, culture, F&B and lifestyle. Hao Tran hosts the "Vietnam Innovators" podcast — interviewing 300+ Vietnamese founders, including many F&B names such as Yosuke Masuko & Sanae Takasugi (Pizza 4P's), Tran Le Nguyen (KIDO), Peter Cuong Franklin (Anan Saigon) and Danny Le (Masan). Vietcetera also organizes Flavors Conference (with Mastercard) — Vietnam's largest F&B event, with 400+ attendees, 38 leading speakers and Flavors Awards honoring the top Vietnamese restaurants and chefs.
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Articles & Resources
Frequently Asked Questions
›Who is Hao Tran?
Hao Tran is CEO and co-founder of Vietcetera — Vietnam's leading English-language media platform. He is Vietnamese-American, a graduate of the Wharton School, and hosts the Vietnam Innovators podcast interviewing 300+ Vietnamese founders.
›What is Vietcetera and who owns it?
Vietcetera is Vietnam's #1 English-language media platform, co-founded by Hao Tran in 2016. Coverage includes business, culture, F&B and lifestyle — serving foreigners, Vietnamese diaspora and English-speaking young Vietnamese.
›What is the Vietnam Innovators podcast?
Vietnam Innovators is a podcast hosted by Hao Tran on Vietcetera, interviewing 300+ Vietnamese founders. Notable F&B guests include Yosuke Masuko & Sanae Takasugi (Pizza 4P's), Tran Le Nguyen (KIDO), Peter Cuong Franklin (Anan Saigon) and Danny Le (Masan).
›What is Flavors Conference?
Flavors Conference is the largest F&B event in Vietnam, organized by Vietcetera with Mastercard. It features 400+ attendees, 38 leading F&B speakers and Flavors Awards honoring top Vietnamese restaurants and chefs.
›Why does Hao Tran run English-language media about Vietnam?
He believes Vietnam has many outstanding F&B, business and cultural stories that haven't been told to the world in English. Vietcetera bridges that gap to attract international investment, tourists and diaspora Vietnamese to better understand modern Vietnam.
Other Experts
Sonny Side (Will Sonbuchner)
Host of Best Ever Food Review Show — 11.9M YouTube subs, 130+ episodes on Vietnamese cuisine
Hà Chu
Founder of Vietnam's first F&B Marketing school, food brand strategist & educator
David Thái
First overseas Vietnamese to start a private company in Hanoi — founder of Vietnam's largest coffee chain
Henry Nguyen
Master Licensee of McDonald's Vietnam — venture capitalist and Chairman of MLS's Los Angeles FC
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