Ngô Nguyên Kha
CEO of The Coffee House — from Sony Ericsson Country Manager and Mobiistar founder to leading a major coffee chain
Who is Ngô Nguyên Kha?
Ngô Nguyên Kha (born 1971) is the CEO of The Coffee House since December 2021, applying technology and customer-experience thinking from consumer electronics to Vietnam's F&B sector. He previously served as Country Manager of Sony Ericsson Vietnam and co-founded Mobiistar, a Vietnamese smartphone brand that reached the top 5 market share. In early 2025, Golden Gate acquired 99.98% of The Coffee House for VND 270 billion under his leadership.
Notable Quotes
“If customers are not satisfied, everything we do is meaningless.”
Advice
Customer experience is priority #1
No matter how good the product, if customers aren't happy when they walk in, everything else is meaningless.
Tech mindset applies to F&B
Managing an F&B chain is like managing a tech product — you need data, processes, and continuous feedback loops.
Key Highlights
- ✓Sony Ericsson Country Manager → founded Mobiistar (top 5 smartphone VN)
- ✓CEO of The Coffee House since 2021, restructuring a ~150-store chain
- ✓Brought tech-driven customer experience mindset into F&B
- ✓The Coffee House acquired by Golden Gate in early 2025
Biography
Ngô Nguyên Kha (b. 1971) spent nearly a decade at Ericsson and Sony Ericsson, serving as Country Manager of Sony Ericsson Vietnam. In 2012, he co-founded Mobiistar — a Vietnamese smartphone brand that reached top 5 market share, expanded to India in 2018, and withdrew in 2019. In 2020, he joined Seedcom as General Director of Fashion Group. In December 2021, he was appointed CEO of The Coffee House — a chain with ~150 stores (later restructured to ~93). He brought tech-driven thinking and customer experience obsession from the electronics industry into F&B. In early 2025, Golden Gate acquired 99.98% of The Coffee House for 270B VND.
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Articles & Resources
Frequently Asked Questions
›Who is Ngo Nguyen Kha?
Ngo Nguyen Kha is a Vietnamese entrepreneur active in the F&B and consumer sectors, known for building brands that connect with modern Vietnamese consumers.
›What is Ngo Nguyen Kha known for?
He is known for hands-on brand-building experience in Vietnam's consumer landscape and sharing perspectives on scaling modern F&B and retail concepts.
›What ventures has Ngo Nguyen Kha been part of?
Ngo Nguyen Kha has been involved in multiple consumer ventures in Vietnam, applying learnings across categories to shape brand experiences for young Vietnamese consumers.
›What is Ngo Nguyen Kha's philosophy?
He emphasizes understanding the modern Vietnamese consumer — their aspirations, lifestyle and purchasing behavior — and building brands that authentically connect with them rather than copying foreign concepts.
›Where can I follow Ngo Nguyen Kha?
Ngo Nguyen Kha shares insights through interviews with Vietnamese business media and his own channels, offering perspective from his hands-on experience building consumer brands.
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Trần Lệ Nguyên
Vice Chairman & CEO of KIDO Group — from confectionery empire to ice cream, cooking oil, and F&B chains
Nguyễn Hải Ninh
Serial entrepreneur — from Urban Station to The Coffee House, M Village, and Every Half
Trần Nhật Quang
Pioneer of Vietnam's first farm-to-cup Arabica coffee model
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