Ngô Nguyên Kha

CEO of The Coffee House — from Sony Ericsson Country Manager and Mobiistar founder to leading a major coffee chain

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Notable Quotes

“If customers are not satisfied, everything we do is meaningless.”
Source: VnExpress

Advice

Customer experience is priority #1

No matter how good the product, if customers aren't happy when they walk in, everything else is meaningless.

Tech mindset applies to F&B

Managing an F&B chain is like managing a tech product — you need data, processes, and continuous feedback loops.

Key Highlights

✓Sony Ericsson Country Manager → founded Mobiistar (top 5 smartphone VN)
✓CEO of The Coffee House since 2021, restructuring a ~150-store chain
✓Brought tech-driven customer experience mindset into F&B
✓The Coffee House acquired by Golden Gate in early 2025

Biography

Ngô Nguyên Kha (b. 1971) spent nearly a decade at Ericsson and Sony Ericsson, serving as Country Manager of Sony Ericsson Vietnam. In 2012, he co-founded Mobiistar — a Vietnamese smartphone brand that reached top 5 market share, expanded to India in 2018, and withdrew in 2019. In 2020, he joined Seedcom as General Director of Fashion Group. In December 2021, he was appointed CEO of The Coffee House — a chain with ~150 stores (later restructured to ~93). He brought tech-driven thinking and customer experience obsession from the electronics industry into F&B. In early 2025, Golden Gate acquired 99.98% of The Coffee House for 270B VND.

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