Hoàng Tùng

"Mr Pizza" — Vietnamese owner of Pizza Home chain, hands-on F&B content creator

Notable Quotes

“Every crisis holds an opportunity. Preparing for risk is never a waste.”
Source: TheLEADER

“The harder you try, the luckier you get.”
Source: CafeF

“Don't pit online sales against dine-in — both can complement each other.”
Source: Brands Vietnam

Advice

CUT - REDUCE - INCREASE in crisis

Cut unprofitable locations, reduce rent/logistics costs, increase R&D investment for new products. This strategy helped Pizza Home survive COVID.

Full commitment is non-negotiable

You can't do startups part-time. Full-time commitment is a prerequisite — don't recruit too many co-founders.

Turn crisis into brand opportunity

Burger Corona was born during the pandemic — turning bad news into a brand story that got international press coverage.

Key Highlights

✓Founded Pizza Home (2013) — ~20 locations in Hanoi
✓Burger Corona (2020) — covered by CNN, BBC, Reuters, Le Figaro
✓Also founded Mr Lau and Cloud Cook (cloud kitchen)
✓Prolific F&B business analyst on Brands Vietnam & Spiderum

Biography

Hoàng Tùng (b. 1981, Hanoi) graduated from Hanoi University of Foreign Languages and University of Social Sciences. He started his first business — a translation company — as a student. It failed. In 2006, he opened Viet Kitchen restaurant at 24 Ba Trieu, reaching 500M VND monthly revenue, but shareholder conflicts forced him to withdraw. In 2013, he founded Pizza Home with the motto "Fast - Delicious - Clean" — affordable pizza with Vietnamese-adapted flavors. The chain grew to ~20 locations in Hanoi. In 2020, his "Burger Corona" creation went viral globally, covered by CNN, BBC, Reuters, and Le Figaro. Beyond Pizza Home, he founded Mr Lau (home-delivery hotpot) and Cloud Cook (cloud kitchen). He is also a prolific F&B business analyst on Brands Vietnam and Spiderum, regularly publishing practical case studies.