Hoàng Tùng
"Mr Pizza" — Vietnamese owner of Pizza Home chain, hands-on F&B content creator
Who is Hoàng Tùng?
Hoàng Tùng (born Feb 8, 1980), widely known as "Mr Pizza", is the founder of Pizza Home (~20 stores in Hanoi) and Cloud Cook — a cloud-kitchen operation running 50+ ghost brands. He gained global attention in 2020 with the "Corona Burger", covered by CNN, BBC, and Reuters. On Shark Tank Vietnam S4, he raised VND 6 billion for 40% of Cloud Cook.
Notable Quotes
“Every crisis holds an opportunity. Preparing for risk is never a waste.”
“The harder you try, the luckier you get.”
“Don't pit online sales against dine-in — both can complement each other.”
Advice
CUT - REDUCE - INCREASE in crisis
Cut unprofitable locations, reduce rent/logistics costs, increase R&D investment for new products. This strategy helped Pizza Home survive COVID.
Full commitment is non-negotiable
You can't do startups part-time. Full-time commitment is a prerequisite — don't recruit too many co-founders.
Turn crisis into brand opportunity
Burger Corona was born during the pandemic — turning bad news into a brand story that got international press coverage.
Key Highlights
- ✓Founded Pizza Home (2013) — ~20 locations in Hanoi
- ✓Burger Corona (2020) — covered by CNN, BBC, Reuters, Le Figaro
- ✓Also founded Mr Lau and Cloud Cook (cloud kitchen)
- ✓Prolific F&B business analyst on Brands Vietnam & Spiderum
Biography
Hoàng Tùng (b. 1981, Hanoi) graduated from Hanoi University of Foreign Languages and University of Social Sciences. He started his first business — a translation company — as a student. It failed. In 2006, he opened Viet Kitchen restaurant at 24 Ba Trieu, reaching 500M VND monthly revenue, but shareholder conflicts forced him to withdraw. In 2013, he founded Pizza Home with the motto "Fast - Delicious - Clean" — affordable pizza with Vietnamese-adapted flavors. The chain grew to ~20 locations in Hanoi. In 2020, his "Burger Corona" creation went viral globally, covered by CNN, BBC, Reuters, and Le Figaro. Beyond Pizza Home, he founded Mr Lau (home-delivery hotpot) and Cloud Cook (cloud kitchen). He is also a prolific F&B business analyst on Brands Vietnam and Spiderum, regularly publishing practical case studies.
Apply this to your shop right now
Enter your specific numbers (capital, expected revenue, costs) → know if your shop is viable in 5 minutes. Free, no signup.
Articles & Resources
Frequently Asked Questions
›Who is Hoang Tung?
Hoang Tung (born 8/2/1980), known as 'Mr Pizza', is the founder of Pizza Home (~20 stores in Hanoi) and Cloud Cook — a cloud-kitchen platform operating 50+ ghost brands. He is famous globally for the Burger Corona in 2020 covered by CNN, BBC and Reuters.
›What is Pizza Home?
Pizza Home is a Vietnamese pizza chain founded by Hoang Tung in 2013. It grew to approximately 20 stores in Hanoi, competing against international chains like Pizza Hut and Domino's with a locally adapted concept.
›What is Cloud Cook?
Cloud Cook is a cloud-kitchen platform founded by Hoang Tung in 2021. Instead of dine-in restaurants, Cloud Cook operates central kitchens that produce food for 50+ ghost brands, delivered exclusively through GrabFood, ShopeeFood, etc.
›Why is Hoang Tung famous for the Burger Corona?
In 2020, at the peak of the COVID-19 pandemic, Hoang Tung created a Burger Corona shaped like the coronavirus. The novelty caught global attention and was covered by CNN, BBC and Reuters — putting Vietnamese F&B creativity on the international map.
›Did Hoang Tung appear on Shark Tank Vietnam?
Yes. Hoang Tung appeared on Shark Tank Vietnam Season 4 and successfully raised 6B VND for 40% equity in Cloud Cook — one of the notable food-tech deals of the season.
Other Experts
Trần Lệ Nguyên
Vice Chairman & CEO of KIDO Group — from confectionery empire to ice cream, cooking oil, and F&B chains
Nguyễn Hải Ninh
Serial entrepreneur — from Urban Station to The Coffee House, M Village, and Every Half
Ngô Nguyên Kha
CEO of The Coffee House — from Sony Ericsson Country Manager and Mobiistar founder to leading a major coffee chain
Yosuke Masuko
Self-taught cheesemaker who turned backyard pizza parties into a 40+ restaurant empire across 5 countries
Found this useful? Share with friends!
Help more F&B owners discover this free tool.
After reading Hoàng Tùng
Hoàng Tùng's insight is a starting point — your shop needs concrete numbers.
Don't just read and forget. Apply "mr pizza" — vietnamese owner of pizza home chain, hands-on f&b content creator's thinking to your own model: check feasibility, benchmark costs, or ask AI a specific question.