Nguyễn Thị Kim Oanh
From Vietnam's first Miss Athletic to pioneering modern Vietnamese cuisine restaurant chains
Who is Nguyễn Thị Kim Oanh?
Nguyễn Thị Kim Oanh (born 1975) is the founder of Wrap & Roll (2006), a pioneering restaurant chain that reframed traditional Vietnamese spring rolls into a modern format, with 12 stores in Vietnam, 4 franchise locations in Singapore, and $6.9 million in raised investment. Before entering F&B, she was crowned Vietnam's first Miss Athletic in 1993. She represented Asian female entrepreneurs at the 2016 Ernst & Young Winning Women awards.
Notable Quotes
“Reputation, responsibility, and commitment are the three values that I hold dearly and apply to both my work and my personal life.”
“For me, expertise is only a tool; to be able to stay together and work for a long time, we need to share the same values.”
“If you're a leader, then you have to take responsibility in any circumstances.”
Advice
Reputation is everything
Only when you fully commit to your promises can you feel their weight on your reputation and success.
F&B leaders must understand the product
Not just strategy — you need deep knowledge of the food, ingredients, and processes.
Share values, not just work
"Expertise is only a tool; to go far together, you need to share the same values."
Key Highlights
- ✓Vietnam's first Miss Athletic (1993)
- ✓Founded Wrap & Roll (2006) — pioneered modern Vietnamese cuisine chains
- ✓Raised $6.9M from Mekong Enterprise Fund III (2016)
- ✓Represented Asian female entrepreneurs at Ernst & Young Winning Women international forum
Biography
Nguyễn Thị Kim Oanh was born in 1975 in Hải Phòng and was crowned Vietnam's first Miss Athletic in 1993. She spent 7 years helping her husband build Sudest Production — one of Vietnam's first private film production companies. In 2006, she founded Wrap & Roll — a pioneering chain that brought traditional Vietnamese spring rolls into a modern restaurant format. After 10 years: 12 stores in Hanoi and HCMC, 4 franchise locations in Singapore, and $6.9 million investment from Mekong Enterprise Fund III. She represented Asian female entrepreneurs at Ernst & Young Winning Women. Her philosophy: "Reputation, responsibility, and commitment — expertise is only a tool; what holds a team together long-term is sharing the same values."
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Articles & Resources
Frequently Asked Questions
›Who is Nguyen Thi Kim Oanh?
Nguyen Thi Kim Oanh (born 1975 in Hai Phong) was Vietnam's first-ever Sports Beauty Queen in 1993 and later became the founder of Wrap & Roll in 2006 — a pioneering restaurant chain bringing traditional Vietnamese wrap-and-roll dishes into a modern format. She represented Asian female entrepreneurs at the Ernst & Young Winning Women awards in 2016.
›How many Wrap & Roll stores are there?
After 10 years, Wrap & Roll had 12 stores in Hanoi and Ho Chi Minh City, plus 4 franchise stores in Singapore. The chain raised $6.9M from Mekong Enterprise Fund III in 2016.
›What did Nguyen Thi Kim Oanh do before F&B?
She was Vietnam's first-ever Sports Beauty Queen in 1993, and spent 7 years helping her husband build Sudest Production — the first private film-production company in Vietnam — before founding Wrap & Roll in 2006.
›What is Nguyen Thi Kim Oanh's business philosophy?
She centers "reputation, responsibility and commitment" as the three core values in both business and life. Her signature line: "Expertise is only a tool; to walk together long-term, you need shared values."
›What awards has Nguyen Thi Kim Oanh received?
She represented Asian female entrepreneurs at the Ernst & Young Winning Women awards in 2016, alongside her title as Vietnam's first-ever Sports Beauty Queen (1993). Wrap & Roll has also received numerous Vietnamese culinary awards over its 10+ years of operation.
Other Experts
Đào Thế Vinh
Chairman & CEO of Golden Gate — Vietnam's largest restaurant group with 40+ brands and 500+ locations
Phạm Cao Vinh
Chairman of Goldsun Group — built an empire from Samsung packaging to 16 F&B brands and 200+ restaurants
Lê Hoàng Diệp Thảo
"Queen of Coffee" — CEO of King Coffee, bringing Vietnamese coffee to 120+ countries
Trương Nguyễn Thiên Kim
"The quiet F&B powerhouse" — the woman behind the billion-dollar empire of Katinat, Phê La, D1 Concepts
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