Bubble Tea Business in Vietnam — Complete Guide
Billion-dollar market, 60-75% gross margin, Phúc Long +4x net profit 2024. Capital, operations, lessons from top chains + 2027 sugar tax prep.
Vietnam bubble tea chain founders
Trần Lệ Nguyên
Vice Chairman & CEO of KIDO Group — from confectionery empire to ice cream, cooking oil, and F&B chains
Ngô Nguyên Kha
CEO of The Coffee House — from Sony Ericsson Country Manager and Mobiistar founder to leading a major coffee chain
Hoàng Tùng
"Mr Pizza" — Vietnamese owner of Pizza Home chain, hands-on F&B content creator
Lâm Bội Minh
The man behind a 55+ year tea & coffee legend — from Bảo Lộc highlands to a hundred-million-dollar deal
Trương Nguyễn Thiên Kim
"The quiet F&B powerhouse" — the woman behind the billion-dollar empire of Katinat, Phê La, D1 Concepts
Detailed guides
8 Common Mistakes When Choosing an F&B Location in Vietnam
Foot traffic, rent ratio, lease contracts & the most common location traps in Vietnam
Why 50,000 F&B Outlets Closed in H1 2025 — 7 Root Causes No One Teaches
Deep analysis from Soya Garden, Chuk Tea, Baemin failures to Phúc Long & Pizza 4P's counter-examples — and the "boring framework" to survive
Vietnam F&B Industry Benchmark 2026: Reference Data
Market size 726T VND, average revenue, profit margins, failure rates by segment
F&B Staff Salary in Vietnam 2026: Wage Table + Hidden Costs
Server VND 5-13M, barista VND 6-12M, head chef VND 25-100M — full reference + real total cost
F&B Cost Structure
Know where your money goes before you start
Delivery App Costs: Grab, Shopee & Self-Delivery
How 20-30% commission fees eat into your profit margins
Bubble tea opening costs by city
Pick a city to see specific rent + labor + benchmarks:
Ho Chi Minh City· 20-80 triệu/thángHanoi· 15-60 triệu/thángDa Nang· 10-35 triệu/thángHai Phong· 8-25 triệu/thángCan Tho· 7-20 triệu/thángNha Trang· 10-30 triệu/thángHue· 5-18 triệu/thángBien Hoa· 8-25 triệu/thángVung Tau· 10-30 triệu/thángDa Lat· 8-25 triệu/thángBinh Duong· 7-20 triệu/thángBac Ninh· 5-18 triệu/thángHa Long· 8-25 triệu/tháng